Samsung’s latest flagship, the Galaxy S25, has arrived in Australian stores in a striking new Navy colour variant, giving buyers more choice in style and storage. The fresh model, announced last month, is now available nationwide with 256GB of onboard storage as standard.
Retailers including JB Hi-Fi, Harvey Norman, and Telstra stores confirmed on Sunday that the Navy model had officially gone on sale, adding to the existing Phantom Black, Cream, and Titanium Grey finishes already available.
Focus on Style and Practicality
The Navy finish offers a darker, more professional look that stands out without being flashy. Samsung has positioned the variant as a mid-point between the bold Titanium and the understated Black option, aiming to capture customers who value both sophistication and subtlety.
For Australians who use their phones for photography, streaming, and gaming, the 256GB storage option continues to be a drawcard. This capacity provides ample space for apps, 4K video recordings, and music libraries without requiring users to juggle cloud services.
Pricing and Availability
The Galaxy S25 Navy 256GB model is priced in line with existing colour variants at around $1,699, depending on the retailer. Telstra, Optus, and Vodafone are all offering the phone on plans starting from under $80 per month, with trade-in bonuses continuing to be a popular incentive for upgraders.
Online pre-orders in early September signalled strong demand for the Navy model, with some telcos reporting supply running tight in major cities like Sydney and Melbourne. Retail shelves are now catching up with that demand, and most outlets confirmed fresh stock just ahead of the weekend.
What Australians Can Expect
Beyond its new colour, the Galaxy S25 in Navy carries identical specifications to other models in the lineup. It features a 6.7-inch Dynamic AMOLED 2X display, Snapdragon 8 Gen 4 chip for flagship performance, and the much-talked-about AI-powered camera system – a key highlight of Samsung’s 2025 push.
The triple-lens rear camera offers a 200MP main sensor, a 12MP ultra-wide lens, and a 50MP telephoto option with 5x optical zoom, continuing Samsung’s tradition of focusing on creators and photography enthusiasts. On the software side, Samsung’s One UI brings new AI tools such as live translation and scene-optimised photography, further integrating artificial intelligence into daily use.
Growing Competition in Premium Segment
Samsung’s move to introduce a Navy finish also comes at a time when competition in the Australian premium smartphone market is sharpening. Apple launched its iPhone 16 series earlier this month with a new Desert Titanium finish, while Google’s Pixel 9 Pro series, also available in unique colours, has carved a niche among Android enthusiasts. Analysts note that Australian buyers have increasingly shown interest in design-driven purchases, with colour and finish now influencing upgrades almost as strongly as hardware features. By introducing an exclusive tone like Navy, Samsung is catering to those who want their phone to look just as polished as it performs.